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INTEGRATED

INTELLECTUAL PROPERTY SERVICES

We provide customized solutions relating to patents, trademarks, industrial designs, copyrights and trade secrets.

LEARN MORE

layer1-background

INTEGRATED

INTELLECTUAL PROPERTY SERVICES

We provide customized solutions relating to patents, trademarks, industrial designs, copyrights and trade secrets.

LEARN MORE

layer1-background

INTEGRATED

INTELLECTUAL PROPERTY SERVICES

We provide customized solutions relating to patents, trademarks, industrial designs, copyrights and trade secrets.

LEARN MORE

Welcome To PINTAS


INTELLECTUAL PROPERTY: TODAY'S ASSETS, TOMORROW'S VALUES

PINTAS is a company specializing in the creation, protection and globalization of intellectual property rights in Asean countries and beyond. PINTAS stands for Protection of Intellectual Assets.
Our company's single-minded mission is to help you realize the value of your intellectual assets in the most effective and efficient ways.

   

INTEGRATED INTELLECTUAL PROPERTY SERVICES


We provide customized solutions relating to patents, trademarks, industrial designs and copyrights.



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Patent

Protects inventions that offer solutions to technical problems

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Industrial Design

Protects ornamental or aesthetic aspects of industrial products

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Trademark

Protects distinctive signs which identify certain goods or services

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Copyright

Protects original expressions of ideas reduced to material forms

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GLOBALIZE YOUR INTELLECTUAL PROPERTY PROTECTION

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EVENTS

PUBLIC RELATIONS



Capturing Innovations & Turning Them Into Valuable Intellectual Property - CREST PLACE

On 24 October 2019, In collaboration with CREST Johor Bahru, Pintas will present a workshop on Capturing Innovations & Turning Them Into Valuable Intellectual Property at CREST PLACE. With Intellectual Property rights being vital to a successful business, capturing an innovation that is potentially patentable and commercially worth protecting is essential to harness the value of your innovation process. An effective innovation capture strategy ensures a valuable IP is protected in order to maximize its value to the business. In performing such strategy, it is challenging to identify important points in patent practice for preparing statement of invention which defines the scope of invention for legal protection, and using patent big data to secure freedom to operate of the invention in a marketplace.

The details of the event are as below:
Date: 24 October 2019 Time: 9a.m. to 5p.m.
Venue: CREST PLACE, Suite 20-1, Level 20, Menara JLand, Jalan Wong Ah Fook, Johor Bahru
Fees:
RM 1199 (Normal Registration)
RM 999 (CREST Members & Universities)






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05 October, 2019
Blog Newsletters Articles IPotential

Atlanta-based company Social Technologies LLC today filed a lawsuit against Apple that accuses the iPhone maker of falsely indicating that it holds the federal registration for the trademark Memoji in the United States.

Apple has included MEMOJI® in its U.S. trademark list on its website since June 2019, with the ® symbol signifying a federally registered trademark with the U.S. Patent and Trademark Office, despite the federal registration for the trademark belonging to Social Technologies LLC and not Apple.

Of note, Apple has successfully registered the Memoji trademark in some countries outside the United States, and several foreign countries also use ® to indicate that a mark is registered in that country, but fine print on Apple's website says its list is for trademarks and service marks in the United States.



Memoji is the name of Apple's personalized emoji feature for iPhone and iPad, introduced as part of iOS 12 at WWDC 2018. Apple has applied for two trademarks for the feature with the U.S. Patent and Trademark Office, but both are currently suspended due to ongoing litigation with Social Technologies LLC.

Social Technologies LLC offers an Android app named Memoji on the Google Play store, which it describes as "the world's best messaging app that will capture the facial expression of the end user with full-motion capabilities, and transpose the image into a custom, personalized emoji of the users actual face."

Social Technologies LLC already sued Apple for trademark infringement in September 2018, and alleges that Apple even unsuccessfully tried to purchase the rights to its then intent-to-use application in April 2016, yet Apple proceeded to add MEMOJI® to its trademark list in June 2019.

An excerpt from the complaint filed with a U.S. federal court in New York:

Social Tech visited Apple's Trademark List1 on June 17, 2019, a day before the deposition of Mr. Thomas La Perle, Apple's Senior Director of Copyright and Trademark in connection with Plaintiff's trademark infringement action against Apple in the Northern District of California. As of that date—June 17, 2019—MEMOJI was not listed on Apple's Trademark List.

However, immediately following Mr. La Perle's deposition, the Trademark List was updated to include the falsely designated MEMOJI® mark. On information and belief, Mr. La Perle orchestrated a scheme to undermine Social Tech's registered trademark rights and mislead the public by causing Apple to add the falsely designated mark to Apple’s Trademark List.


Social Technologies LLC is seeking an injunction to prohibit Apple from using the ® symbol in connection with Memoji, as well as an award of monetary damages and legal fees. The small company also wants a declaration that it owns the only federally registered Memoji trademark.

Update - Oct 1: Apple has replaced MEMOJI® with Memoji™ in its trademark list.

source:https://www.macrumors.com/2019/09/30/apple-memoji-registered-trademark-lawsuit/?hss_channel=tw-260854254

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剃须是一种生活习惯、态度以及尊重形象的行为。根据估计,男性一生中至少会剃须10000次,每一次剃须都会来回170次,所以剃须刀是男性日常生活中的必备品。在使用过程中剃须刀直接与人体有皮肤亲密接触,卫生与安全均是重要考量。

1901年,第一个“安全剃须刀”申请专利后,吉列 (Gillette)一直都是剃须刀领头。吉列创办至今已有100多年历史,它投入百万美元在产品研发以及行销上,并占领110亿美元的男性剃须刀多数市场份额。吉列在市场上的领头地位以及丰润的利润吸引宝洁公司(Procter & Gamble)在2005年以570亿美元收购。

这百年,吉列不间断研发新产品并运用专利保护,让其保持剃须刀市场的主导位子。就以吉列的锋隐(Fusion)剃须刀为例,它有超过30项的专利保护,当中包括刀片几何形状与制造、刀片涂层、刀片架、枢轴机制、刀片架组件连接和剃刀片架的分配器等等。

图(一)吉列锋隐剃须刀的专利保护

US Patents for Gillette Fushion Razor

图(二)吉列锋隐剃须刀的专利细节

Trademark Malaysia

从图一与图二可见,吉列锋隐剃须刀的几个特点都各别由几项专利来保护。即使剃须刀只是一个很小的产品,但是以吉列远见的策略,它不放过任何可以保护的部分,实行其专利包围策略,保障其品牌未来。

吉列拥有全球80%的剃须刀与刀片的市场占有额,并享受着80%的利润。吉列成功的两个主要原因是其商业模式与专利包围策略。吉列以送剃须刀的方式让消费者在刀片上消费,并赚取利润。如此精明的商业模式当然需要专利的包围策略才能确保万无一失,把竞争对手排除在外。

所以,产品或技术还没有发布前都必须以专利保护,借此才能避免遭到诉讼或是在侵权诉讼中得到胜利优势。 专利是商家与发明人对其发明及创新的主要保障。通过专利权所提供的合法障碍,商家门可投入资金创新技术产品。有了专利权所赋予的合法排他权,商家们在其发明创新受到非法抄袭之际,针对防冒者或终端客户享有更大的市场谈判筹码,进而保卫公司对发明创新的投资,企业的盈利以及市场占有额。 下期,将会进一步探讨如何通过知识产权保护其市场以及其商标策略。



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AWARDED FOR EXCELLENCE

IP agent certification

Malaysia Best Intellectual Property Agent 2012

by MyIPO 

I am Patent

The world's top 1000 patent firms for years 2013, 2014, 2015, 2016, 2017 and 2018

by IAM magazine - Globe Business Media Group 

Managing Intellectual Property

Patent Prosecution Ranking for Malaysia

by Managing Intellectual Property IP STARS 

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