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Coca-Cola Co.’s latest bid to win European Union trademark protection for a new version of its iconic bottle failed as EU judges said its curvaceous design was not distinctive enough.
Coca-Cola sought to convince the EU General Court in Luxembourg that consumers would view it as a “natural evolution” of its earlier shape. The court however, ruled on Wednesday that the shape is “a bottle like the majority of bottles on the market.” The court also ruled it as a “mere variant of the shape and packaging” of such products “which will not enable the average consumer to distinguish” this shape from others.
iPhone 7 features:Could arrive with animated 3D maps, reveals Apple patent. Published: 11 October 2015 A new patent granted to Apple by the US Patent and Trademark Office for a technology that will allow users to animate parts of a 3-D map using inputs such as touch, gesture, audio and motion indicates that the iPhone...
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